:root{
  --color-bg:#f2f2f3;--color-surface:#e9e9ea;--color-text:#1d1f20;--color-accent:#5980a6;
  --color-divider:color-mix(in srgb,#1d1f20 16%,transparent);
  --color-neutral-600:#7a7a7d;
  --color-accent-100:#eef6ff;--color-accent-600:#597ea3;--color-accent-700:#416180;--color-accent-900:#1d2d3d;
  --font-heading:"Barlow Condensed",system-ui,sans-serif;--font-body:"Barlow",system-ui,sans-serif;
  --edge:clamp(20px,5vw,72px);--lead:24px;--live:#2e7d43;
}
*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:74px}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;font-family:var(--font-body);font-size:15px;line-height:1.55;background:var(--color-bg);color:var(--color-text);text-wrap:pretty}
h1,h2,h3,h4{font-family:var(--font-heading);font-weight:600;line-height:1.12;letter-spacing:-.015em;margin:0}
img{display:block;max-width:100%;height:auto}
a{color:var(--color-accent-700);text-underline-offset:3px}
a:hover{color:var(--color-accent)}
:focus{outline:none}
:focus-visible{outline:2px solid var(--color-accent);outline-offset:2px}
::selection{background:color-mix(in srgb,var(--color-accent) 30%,transparent)}
.wrap{max-width:1180px;margin:0 auto;padding:0 var(--edge)}
.sec{padding-block:calc(2.6*var(--lead))}
.muted{color:color-mix(in srgb,var(--color-text) 78%,transparent)}
.kick{display:block;font-family:var(--font-body);font-size:13px;line-height:1.2;letter-spacing:.09em;text-transform:uppercase;font-weight:600;color:var(--color-accent-700);margin:0}
.rule{height:1px;border:0;background:var(--color-divider);margin:12px 0 30px}
.sec-h{font-size:clamp(28px,4.4vw,52px);text-transform:uppercase;line-height:1.02;letter-spacing:.01em;margin:0 0 6px}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:6px;cursor:pointer;text-decoration:none;font-family:var(--font-heading);font-weight:600;font-size:14px;line-height:1.2;color:var(--color-text);background:transparent;border:1px solid var(--color-divider);padding:8px 16px}
.btn-primary{background:var(--color-accent);color:var(--color-bg);border-color:var(--color-accent)}
.btn-primary:hover{background:var(--color-accent-600);color:var(--color-bg)}
.btn-primary:active{background:var(--color-accent-700)}
.btn-secondary:hover{background:color-mix(in srgb,var(--color-text) 7%,transparent)}
.btn-lg{min-height:46px;padding-inline:20px;font-size:15px}
.btn-block{width:100%}

/* header */
.tw-head{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--color-bg) 90%,transparent);backdrop-filter:blur(8px);border-bottom:1px solid var(--color-divider)}
.tw-nav{display:flex;align-items:center;gap:clamp(16px,3vw,40px);max-width:1180px;margin:0 auto;padding:9px var(--edge);min-height:56px;position:relative}
.tw-brand{display:flex;align-items:baseline;gap:9px;margin-right:auto;text-decoration:none;color:var(--color-text)}
.tw-brand b{font-family:var(--font-heading);font-weight:600;font-size:21px;letter-spacing:.02em;text-transform:uppercase}
.tw-brand small{font-family:var(--font-body);font-weight:500;font-size:10px;letter-spacing:.16em;text-transform:uppercase;color:var(--color-accent-700)}
.tw-jump{display:flex;gap:clamp(14px,2vw,28px)}
.tw-jump a{font-family:var(--font-heading);font-weight:600;font-size:14px;letter-spacing:.04em;text-transform:uppercase;text-decoration:none;color:color-mix(in srgb,var(--color-text) 66%,transparent)}
.tw-jump a:hover{color:var(--color-accent-700)}
.tw-head .btn-lg .short{display:none}
.tw-toggle{display:none;flex-direction:column;justify-content:center;gap:5px;width:42px;height:38px;padding:0 9px;background:none;border:1px solid var(--color-divider);border-radius:9px;cursor:pointer}
.tw-toggle span{display:block;height:2px;width:100%;background:var(--color-text);border-radius:2px;transition:transform .2s ease,opacity .2s ease}
.tw-toggle.is-open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.tw-toggle.is-open span:nth-child(2){opacity:0}
.tw-toggle.is-open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
@media(max-width:820px){
  .tw-toggle{display:flex}
  .tw-jump{position:absolute;left:0;right:0;top:100%;flex-direction:column;gap:0;background:var(--color-bg);border-bottom:1px solid var(--color-divider);box-shadow:0 14px 26px rgba(0,0,0,.08);padding:6px 0;max-height:0;overflow:hidden;opacity:0;visibility:hidden;transition:max-height .25s ease,opacity .2s ease,visibility .2s ease}
  .tw-jump.open{max-height:70vh;opacity:1;visibility:visible}
  .tw-jump a{padding:13px var(--edge);width:100%}
}
@media(max-width:430px){.tw-brand small{display:none}.tw-brand b{font-size:19px}.tw-head .btn-lg .long{display:none}.tw-head .btn-lg .short{display:inline}.tw-nav{gap:12px;padding-inline:16px}}

/* status marker */
.status{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-heading);font-weight:600;font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;line-height:1}
.status .box{width:11px;height:11px;display:inline-block;border:1.5px solid currentColor}
.status.live{color:var(--live)}
.status.live .box{background:currentColor}
.status.proposal{color:color-mix(in srgb,var(--color-text) 55%,transparent)}
.status.proposal .box{background:transparent}
.status.inworks{color:#b9702e}
.status.inworks .box{background:linear-gradient(135deg,currentColor 0 50%,transparent 50%)}
.status.pending{color:color-mix(in srgb,var(--color-text) 42%,transparent)}
.status.pending .box{background:transparent;border-style:dashed}
.status.client{color:var(--color-accent-700)}
.status.client .box{background:currentColor}
.legend{display:flex;flex-wrap:wrap;gap:8px 22px;align-items:center}

/* image slot placeholder */
.slot{width:100%;aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;text-align:center;padding:12px;background:var(--color-surface);color:color-mix(in srgb,var(--color-text) 45%,transparent);font-size:11px;letter-spacing:.06em;text-transform:uppercase;line-height:1.4}
.slot img{width:100%;height:100%;object-fit:cover}

/* hero */
.hero{padding-block:calc(3*var(--lead)) calc(2.2*var(--lead))}
.hero-grid{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(28px,4vw,60px);align-items:center}
.hero-grid>*{min-width:0}
.hero h1{font-size:clamp(38px,6.4vw,80px);line-height:.99;letter-spacing:.006em;text-transform:uppercase;margin:0}
.hero h1 .line{display:block}
.hero h1 em{font-style:normal;color:var(--color-accent-700)}
.hero .sub{font-size:clamp(16px,1.8vw,19px);line-height:1.5;max-width:52ch;margin:24px 0 0;color:color-mix(in srgb,var(--color-text) 86%,transparent)}
.hero .cta{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px;align-items:center}
.hero .cta .tel{font-family:var(--font-heading);font-weight:600;font-size:16px;text-decoration:none}
@media(max-width:900px){.hero-grid{grid-template-columns:1fr;gap:30px}}

/* compare frames */
.compare{display:grid;grid-template-columns:1fr 1fr;gap:14px;min-width:0}
.compare.one{grid-template-columns:1fr;max-width:640px}
.cmp{position:relative;margin:0;min-width:0}
.cmp-tab{position:absolute;top:0;left:0;z-index:2;font-family:var(--font-heading);font-weight:600;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;padding:4px 9px;line-height:1.2}
.cmp-before{border:1px solid var(--color-divider)}
.cmp img{width:100%;height:auto;aspect-ratio:16/10;object-fit:contain;object-position:center;display:block;background:var(--color-surface)}
.cmp-before .slot,.cmp-before img{filter:grayscale(1) contrast(.86) brightness(1.02) opacity(.72)}
.cmp-before .cmp-tab{background:var(--color-neutral-600);color:var(--color-bg)}
.cmp-after .cmp-tab{background:var(--color-accent);color:var(--color-bg)}
.cmp-cap{font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 52%,transparent);margin:7px 0 0;line-height:1.3}

/* trust */
.trust{display:grid;grid-template-columns:repeat(auto-fit,minmax(155px,1fr));gap:1px;background:var(--color-divider);border:1px solid var(--color-divider);margin-top:44px}
.trust>div{background:var(--color-bg);padding:15px 18px}
.trust b{display:block;font-family:var(--font-heading);font-weight:600;font-size:16px;text-transform:uppercase;letter-spacing:.01em;line-height:1.12}
.trust span{display:block;font-size:12.5px;line-height:1.35;margin-top:5px;color:color-mix(in srgb,var(--color-text) 66%,transparent)}

/* method */
.method-head{font-size:clamp(28px,4.4vw,52px);text-transform:uppercase;line-height:1.02;letter-spacing:.01em;margin:0;max-width:20ch}
.method-head em{font-style:normal;color:var(--color-accent-700)}
.method-sub{font-size:16px;line-height:1.5;max-width:60ch;margin:20px 0 0}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(22px,3vw,48px);margin-top:calc(1.6*var(--lead))}
.step .no{font-family:var(--font-heading);font-weight:600;font-size:clamp(44px,5vw,66px);line-height:.9;color:var(--color-accent);letter-spacing:.01em}
.step h3{font-size:21px;text-transform:uppercase;margin:14px 0 8px;letter-spacing:.015em;line-height:1.08}
.step p{font-size:15px;line-height:1.5;margin:0;color:color-mix(in srgb,var(--color-text) 80%,transparent)}
@media(max-width:760px){.steps{grid-template-columns:1fr;gap:26px}}

/* portfolio index */
.pf-index{margin-top:calc(1.5*var(--lead))}
.pf-index .ix-label{display:block;font-family:var(--font-body);font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 52%,transparent);margin:0 0 16px}
.tiles{display:flex;flex-wrap:wrap;gap:clamp(16px,2.4vw,32px)}
.tile{display:block;text-decoration:none;color:inherit;width:112px}
.tile .mono{position:relative;aspect-ratio:1;display:flex;align-items:center;justify-content:center;border:1px solid var(--color-divider);font-family:var(--font-heading);font-weight:600;font-size:clamp(28px,3vw,34px);letter-spacing:.03em;color:var(--color-text);background:var(--color-bg)}
.tile:hover .mono{border-color:var(--color-accent);color:var(--color-accent-700);background:var(--color-accent-100)}
.tile:focus-visible{outline:2px solid var(--color-accent);outline-offset:3px}
.tile .nm{display:block;font-family:var(--font-heading);font-weight:600;font-size:13px;letter-spacing:.05em;text-transform:uppercase;margin:11px 0 5px;color:var(--color-accent-700)}
.tile:hover .nm{color:var(--color-accent)}

/* work */
.work-top{display:flex;flex-wrap:wrap;gap:14px 32px;justify-content:space-between;align-items:flex-end}
.projs{margin-top:calc(1.2*var(--lead))}
.proj{padding:calc(1.8*var(--lead)) 0}
.proj+.proj{border-top:1px solid var(--color-divider)}
.proj-head{display:flex;flex-wrap:wrap;align-items:baseline;gap:6px 16px;margin-bottom:18px}
.proj-head .num{font-family:var(--font-heading);font-weight:600;font-size:15px;letter-spacing:.08em;color:var(--color-accent-700)}
.proj-head h3{font-size:clamp(26px,3.2vw,38px);text-transform:uppercase;margin:0;line-height:1;margin-right:auto}
/* display/background/border reset the case-study dl.meta grid further down */
.proj-head .meta{display:block;background:none;border:0;margin:0;font-size:12px;letter-spacing:.06em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 55%,transparent);flex-basis:100%}
.proj-detail{display:grid;grid-template-columns:1fr 1fr;gap:20px clamp(24px,4vw,56px);margin-top:22px}
.bacol .t{display:block;font-family:var(--font-heading);font-weight:600;font-size:11px;letter-spacing:.1em;text-transform:uppercase;margin:0 0 8px}
.bacol.b4 .t{color:color-mix(in srgb,var(--color-text) 52%,transparent)}
.bacol.aft .t{color:var(--color-accent-700)}
.bacol p{margin:0;font-size:15px;line-height:1.5}
.bacol.b4 p{color:color-mix(in srgb,var(--color-text) 62%,transparent)}
.flaws{margin:0;padding:0;list-style:none;display:grid;gap:5px}
.flaws li{font-size:13.5px;line-height:1.4;color:color-mix(in srgb,var(--color-text) 58%,transparent);text-decoration:line-through;text-decoration-color:color-mix(in srgb,var(--color-accent) 60%,transparent)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px}
.chip{font-size:12px;letter-spacing:.02em;padding:5px 11px;border:1px solid var(--color-divider);color:color-mix(in srgb,var(--color-text) 74%,transparent);line-height:1.3}
.proj-foot{display:flex;flex-wrap:wrap;align-items:center;gap:12px 20px;margin-top:18px}
.go{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-heading);font-weight:600;font-size:15px;letter-spacing:.02em;text-transform:uppercase;text-decoration:none;color:var(--color-accent-700);border-bottom:1px solid currentColor;padding-bottom:2px}
.go:hover{color:var(--color-accent)}
.go.muted-link{color:color-mix(in srgb,var(--color-text) 50%,transparent);border-bottom-style:dashed}
@media(max-width:720px){.proj-detail{grid-template-columns:1fr;gap:18px}.compare{gap:10px}}

/* services */
.audit-cta{position:relative;border:1px solid var(--color-accent);display:grid;grid-template-columns:1fr auto;gap:20px 32px;align-items:center;padding:clamp(20px,3vw,32px)}
.audit-cta h3{font-size:clamp(22px,2.8vw,32px);text-transform:uppercase;margin:0;line-height:1.05;letter-spacing:.01em}
.audit-cta p{margin:8px 0 0;font-size:15px;line-height:1.45;max-width:56ch;color:color-mix(in srgb,var(--color-text) 80%,transparent)}
@media(max-width:640px){.audit-cta{grid-template-columns:1fr}}
.svc{margin-top:calc(1.4*var(--lead));border-top:1px solid var(--color-divider)}
.svc-row{display:grid;grid-template-columns:56px minmax(0,15ch) 1fr;gap:16px 24px;align-items:baseline;padding:16px 0;border-bottom:1px solid var(--color-divider)}
.svc-row .n{font-family:var(--font-heading);font-weight:600;font-size:15px;letter-spacing:.08em;color:var(--color-accent-700)}
.svc-row h4{font-size:19px;text-transform:uppercase;margin:0;line-height:1.1;letter-spacing:.01em}
.svc-row p{margin:0;font-size:14.5px;line-height:1.45;color:color-mix(in srgb,var(--color-text) 78%,transparent)}
@media(max-width:640px){.svc-row{grid-template-columns:44px 1fr;gap:6px 14px}.svc-row p{grid-column:2}}

/* pricing */
.price{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--color-divider);border:1px solid var(--color-divider);margin-top:8px}
.price>div{background:var(--color-bg);padding:clamp(22px,3vw,34px)}
.price .plabel{font-family:var(--font-body);font-size:13px;letter-spacing:.08em;text-transform:uppercase;font-weight:600;color:color-mix(in srgb,var(--color-text) 64%,transparent);margin:0}
.price .amt{font-family:var(--font-heading);font-weight:600;font-size:clamp(38px,5vw,58px);line-height:1;letter-spacing:.01em;margin:14px 0 0}
.price .amt small{font-size:.36em;letter-spacing:.06em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 60%,transparent);display:block;margin-bottom:6px;font-weight:600}
.price .amt .cur{color:var(--color-accent-700)}
.price .pscope{font-size:14.5px;line-height:1.5;margin:16px 0 0;color:color-mix(in srgb,var(--color-text) 82%,transparent)}
.price ul{margin:14px 0 0;padding:0;list-style:none;display:grid;gap:7px}
.price li{font-size:13.5px;line-height:1.4;padding-left:18px;position:relative;color:color-mix(in srgb,var(--color-text) 76%,transparent)}
.price li::before{content:"+";position:absolute;left:0;top:0;color:var(--color-accent);font-weight:700}
.price-note{margin:20px 0 0;font-size:14px;line-height:1.5;max-width:70ch}
@media(max-width:640px){.price{grid-template-columns:1fr}}

/* voices */
.voices{display:grid;grid-template-columns:1fr 1fr;gap:clamp(20px,3vw,44px);margin-top:8px}
.voice{position:relative;border:1px solid var(--color-divider);padding:clamp(20px,2.6vw,30px)}
.voice blockquote{font-family:var(--font-heading);font-weight:600;font-size:clamp(19px,2.1vw,25px);line-height:1.22;letter-spacing:.005em;margin:0}
.voice figcaption{font-size:13px;letter-spacing:.05em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 60%,transparent);margin:18px 0 0}
.ph-note{font-size:11px;letter-spacing:.12em;text-transform:uppercase;font-weight:600;color:var(--color-accent-700);margin:0 0 12px;font-family:var(--font-body)}
@media(max-width:640px){.voices{grid-template-columns:1fr}}

/* audit band */
.audit{background:var(--color-accent-900);color:var(--color-bg)}
.audit .wrap{padding-top:calc(2.6*var(--lead));padding-bottom:calc(2.6*var(--lead))}
.audit .kick{color:color-mix(in srgb,var(--color-bg) 82%,transparent)}
.audit .rule{background:color-mix(in srgb,var(--color-bg) 26%,transparent)}
.audit h2{font-size:clamp(30px,4.4vw,52px);text-transform:uppercase;line-height:1.02;letter-spacing:.01em;margin:0;max-width:16ch}
.audit .lede{font-size:16px;line-height:1.5;max-width:52ch;margin:18px 0 0;color:color-mix(in srgb,var(--color-bg) 88%,transparent)}
.audit-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:clamp(28px,4vw,64px);align-items:start;margin-top:calc(1.6*var(--lead))}
.aform{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.aform .field{display:flex;flex-direction:column}
.aform .field.full{grid-column:1 / -1}
.aform label{font-family:var(--font-body);font-size:12px;font-weight:600;letter-spacing:.05em;text-transform:uppercase;color:color-mix(in srgb,var(--color-bg) 84%,transparent);margin-bottom:6px}
.aform label .req{color:color-mix(in srgb,var(--color-bg) 60%,transparent);font-weight:400}
.aform .input{width:100%;min-height:46px;padding:6px 10px;font:inherit;font-size:14px;color:var(--color-text);background:var(--color-surface);border:1px solid var(--color-divider)}
.aform textarea.input{min-height:90px;resize:vertical}
.aform .input:focus-visible{border-color:var(--color-accent);outline-offset:0}
.aform select.input{appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='16' height='16' viewBox='0 0 24 24' fill='none' stroke='%235980a6' stroke-width='1.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 12px center;padding-right:34px}
.ferr{font-size:12.5px;line-height:1.3;margin:6px 0 0;color:#ffd7c2}
.ferr:empty{display:none}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.aform .submit{grid-column:1 / -1;margin-top:4px}
.aform .btn-block{min-height:52px;font-size:16px}
.promise{font-size:13.5px;line-height:1.45;margin:12px 0 0;grid-column:1/-1;color:color-mix(in srgb,var(--color-bg) 74%,transparent)}
.audit-aside{align-self:start}
.audit-aside .kick{margin-bottom:10px}
.audit-aside .big{font-family:var(--font-heading);font-weight:600;font-size:clamp(22px,2.4vw,28px);text-transform:uppercase;letter-spacing:.01em;line-height:1.1;margin:0}
.audit-aside a{color:var(--color-bg);text-decoration:none;border-bottom:1px solid color-mix(in srgb,var(--color-bg) 45%,transparent);padding-bottom:2px}
.audit-aside a:hover{border-color:var(--color-bg)}
.audit-aside .line{font-size:14px;line-height:1.5;margin:14px 0 0;color:color-mix(in srgb,var(--color-bg) 84%,transparent)}
@media(max-width:820px){.audit-grid{grid-template-columns:1fr;gap:32px}}
@media(max-width:520px){.aform{grid-template-columns:1fr}}

/* footer */
.foot{padding:calc(1.8*var(--lead)) 0}
.foot-top{display:flex;flex-wrap:wrap;gap:20px 40px;justify-content:space-between;align-items:baseline}
.foot .fbrand b{font-family:var(--font-heading);font-weight:600;font-size:22px;text-transform:uppercase;letter-spacing:.02em}
.foot .fbrand span{display:block;font-size:13px;margin-top:6px;color:color-mix(in srgb,var(--color-text) 66%,transparent)}
.foot .fcontact{display:flex;flex-direction:column;gap:4px;font-size:14px}
.foot .fcontact a{font-family:var(--font-heading);font-weight:600;font-size:16px;text-decoration:none}
.foot-btm{display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;margin-top:calc(1.4*var(--lead));padding-top:16px;border-top:1px solid var(--color-divider);font-size:12.5px;color:color-mix(in srgb,var(--color-text) 60%,transparent)}
.foot-btm .tagline{color:var(--color-accent-700);font-family:var(--font-heading);font-weight:600;letter-spacing:.04em;text-transform:uppercase}
@media(max-width:560px){
  :root{--lead:20px}
  .hero{padding-block:calc(2.2*var(--lead)) calc(1.8*var(--lead))}
  .hero .cta{gap:10px}
  .hero .cta .btn{flex:1 1 100%}
  .hero .cta .tel{flex:1 1 100%;text-align:center}
  .trust{grid-template-columns:1fr 1fr}
  .sec{padding-block:calc(2*var(--lead))}
  .foot-top{flex-direction:column;gap:18px}
  .foot-btm{flex-direction:column;gap:6px}
}
@media(max-width:380px){.trust{grid-template-columns:1fr}}

/* ── case-study components ───────────────────────────── */
/* duplicate .btn removed — it was overriding .btn-primary */
.tw-back{font-family:var(--font-heading);font-weight:600;font-size:14px;letter-spacing:.04em;text-transform:uppercase;text-decoration:none;color:color-mix(in srgb,var(--color-text) 66%,transparent)}
.tw-back:hover{color:var(--color-accent-700)}
@media(max-width:600px){.tw-back{display:none}}
.status{display:inline-flex;align-items:center;gap:7px;font-family:var(--font-heading);font-weight:600;font-size:11.5px;letter-spacing:.1em;text-transform:uppercase;line-height:1;color:var(--live)}
.viewbuild{margin-top:calc(1.1*var(--lead));display:flex;flex-wrap:wrap;align-items:center;gap:10px 18px}
.viewbuild .note{font-size:13px;color:color-mix(in srgb,var(--color-text) 55%,transparent)}
/* hero */
.cs-hero{padding-block:calc(2.4*var(--lead)) calc(1.4*var(--lead))}
.cs-hero .top{display:flex;flex-wrap:wrap;align-items:center;gap:10px 18px;margin-bottom:16px}
.cs-hero h1{font-size:clamp(34px,5.4vw,64px);line-height:1;text-transform:uppercase;letter-spacing:.008em;margin:0}
.cs-hero .lede{font-size:clamp(16px,1.7vw,18px);line-height:1.5;max-width:62ch;margin:18px 0 0;color:color-mix(in srgb,var(--color-text) 84%,transparent)}
.meta{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--color-divider);border:1px solid var(--color-divider);margin-top:calc(1.4*var(--lead))}
.meta>div{background:var(--color-bg);padding:14px 16px}
.meta dt{font-family:var(--font-body);font-size:11px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 52%,transparent);margin:0 0 6px}
.meta dd{margin:0;font-size:14px;line-height:1.35}
@media(max-width:680px){.meta{grid-template-columns:1fr 1fr}}
@media(max-width:380px){.meta{grid-template-columns:1fr}}
/* problem / outcome lists */
.plist{margin:calc(1.2*var(--lead)) 0 0;padding:0;list-style:none;display:grid;gap:1px;background:var(--color-divider);border:1px solid var(--color-divider)}
.plist li{background:var(--color-bg);padding:16px 18px}
.plist b{display:block;font-family:var(--font-heading);font-weight:600;font-size:18px;text-transform:uppercase;letter-spacing:.01em;line-height:1.15}
.plist span{display:block;font-size:14px;line-height:1.45;margin-top:5px;color:color-mix(in srgb,var(--color-text) 70%,transparent)}
.olist{margin:calc(1.2*var(--lead)) 0 0;padding:0;list-style:none;display:grid;gap:14px;max-width:76ch}
.olist li{position:relative;padding-left:26px;font-size:15.5px;line-height:1.5}
.olist li::before{content:"→";position:absolute;left:0;top:0;color:var(--color-accent-700);font-family:var(--font-heading);font-weight:600}
.olist b{display:block;font-family:var(--font-heading);font-weight:600;font-size:17px;text-transform:uppercase;letter-spacing:.01em;line-height:1.2;margin-bottom:2px}
/* figures */
.slot{width:100%;aspect-ratio:16/10;display:flex;align-items:center;justify-content:center;text-align:center;padding:12px;background:var(--color-surface);color:color-mix(in srgb,var(--color-text) 45%,transparent);font-size:11px;letter-spacing:.06em;text-transform:uppercase;line-height:1.5}
.csimg{border:1px solid var(--color-divider);position:relative}
.csimg img{width:100%;height:auto;display:block}
.csimg.before .slot,.csimg.before img{filter:grayscale(1)}
.csimg .tab{position:absolute;top:0;left:0;z-index:2;font-family:var(--font-heading);font-weight:600;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;padding:4px 9px;line-height:1.2;background:var(--color-accent);color:var(--color-bg)}
.csimg.before .tab{background:color-mix(in srgb,var(--color-text) 55%,transparent);color:var(--color-bg)}
.csimg-cap{font-size:11px;letter-spacing:.05em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 52%,transparent);margin:8px 0 0;line-height:1.4}
.single{margin-top:calc(1.2*var(--lead))}
.afters{display:grid;grid-template-columns:1fr 1fr;gap:clamp(16px,2.4vw,28px);margin-top:calc(1.2*var(--lead))}
@media(max-width:760px){.afters{grid-template-columns:1fr}}
/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--color-divider);border:1px solid var(--color-divider);margin-top:calc(1.2*var(--lead))}
.stats>div{background:var(--color-bg);padding:20px 18px}
.stats .n{font-family:var(--font-heading);font-weight:600;font-size:clamp(28px,3.4vw,40px);line-height:1;color:var(--color-accent-700);letter-spacing:.01em}
.stats .l{font-size:13px;line-height:1.4;margin-top:9px;color:color-mix(in srgb,var(--color-text) 66%,transparent)}
.stats.three{grid-template-columns:repeat(3,1fr)}
.stats .n.sm{font-size:clamp(20px,2.2vw,27px);line-height:1.1}
@media(max-width:820px){.stats,.stats.three{grid-template-columns:1fr 1fr}}
@media(max-width:400px){.stats,.stats.three{grid-template-columns:1fr}}
/* before -> after rows */
.rows{margin:calc(1.2*var(--lead)) 0 0;border-top:1px solid var(--color-divider)}
.row{display:grid;grid-template-columns:180px 1fr;gap:10px 28px;padding:18px 0;border-bottom:1px solid var(--color-divider);align-items:start}
.row dt{font-family:var(--font-heading);font-weight:600;font-size:17px;text-transform:uppercase;letter-spacing:.02em;line-height:1.2}
.row dd{margin:0}
.swap{font-family:var(--font-heading);font-weight:600;font-size:17px;text-transform:uppercase;letter-spacing:.01em;line-height:1.2;margin-bottom:5px}
.swap .was{color:color-mix(in srgb,var(--color-text) 50%,transparent)}
.swap .arw{color:var(--color-accent);padding:0 7px}
.swap .now{color:var(--color-accent-700)}
.row p{margin:0;font-size:14.5px;line-height:1.45;max-width:68ch;color:color-mix(in srgb,var(--color-text) 74%,transparent)}
@media(max-width:700px){.row{grid-template-columns:1fr;gap:4px}}
/* chips */
.pills{display:flex;flex-wrap:wrap;gap:8px;margin-top:calc(1.2*var(--lead))}
.pill{font-size:12px;letter-spacing:.02em;padding:5px 11px;border:1px solid var(--color-divider);color:color-mix(in srgb,var(--color-text) 74%,transparent);line-height:1.3}
/* callout */
.callout{border:1px solid var(--color-accent);border-left-width:3px;padding:clamp(18px,2.4vw,26px);margin-top:calc(1.2*var(--lead))}
.callout b{display:block;font-family:var(--font-heading);font-weight:600;font-size:clamp(19px,2.2vw,24px);text-transform:uppercase;letter-spacing:.01em;line-height:1.1;margin:0 0 10px}
.callout p{margin:0 0 12px;font-size:15px;line-height:1.55;max-width:76ch;color:color-mix(in srgb,var(--color-text) 82%,transparent)}
.callout p:last-child{margin-bottom:0}
/* cta band */
.csend{background:var(--color-accent-900);color:var(--color-bg)}
.csend .wrap{padding-top:calc(2.4*var(--lead));padding-bottom:calc(2.4*var(--lead))}
.csend .kick{color:color-mix(in srgb,var(--color-bg) 82%,transparent)}
.csend h2{font-size:clamp(28px,4vw,46px);text-transform:uppercase;line-height:1.04;letter-spacing:.01em;margin:8px 0 0;max-width:18ch}
.csend p{font-size:16px;line-height:1.5;max-width:56ch;margin:16px 0 0;color:color-mix(in srgb,var(--color-bg) 88%,transparent)}
.csend .row2{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:26px}
.csend .tel{font-family:var(--font-heading);font-weight:600;font-size:16px;color:var(--color-bg);text-decoration:none;border-bottom:1px solid color-mix(in srgb,var(--color-bg) 45%,transparent);padding-bottom:2px}
.foot .r{display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;align-items:baseline}
.foot .tagline{color:var(--color-accent-700);font-family:var(--font-heading);font-weight:600;letter-spacing:.04em;text-transform:uppercase}
/* problem list */
.plist{margin:calc(1.2*var(--lead)) 0 0;padding:0;list-style:none;display:grid;gap:1px;background:var(--color-divider);border:1px solid var(--color-divider)}
/* case-study images */
.csimg{border:1px solid var(--color-divider);position:relative}
.csimg.before img{filter:grayscale(1)}
.stats .lab{font-family:var(--font-body);font-size:11px;font-weight:600;letter-spacing:.09em;text-transform:uppercase;color:color-mix(in srgb,var(--color-text) 52%,transparent)}
.stats .fromto{font-family:var(--font-heading);font-weight:600;font-size:20px;text-transform:uppercase;line-height:1.05;margin:8px 0 6px;letter-spacing:.01em}
.stats .fromto .to{color:var(--color-accent-700)}
.stats p{margin:0;font-size:13.5px;line-height:1.4;color:color-mix(in srgb,var(--color-text) 70%,transparent)}
@media(max-width:760px){.stats{grid-template-columns:1fr}}
.pills{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}
/* outcome */
.olist{margin:calc(1.2*var(--lead)) 0 0;padding:0;list-style:none;display:grid;gap:14px;max-width:76ch}
.csend .row{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:26px}
.foot .row{display:flex;flex-wrap:wrap;gap:8px 24px;justify-content:space-between;align-items:baseline}
/* figures */
.csimg{border:1px solid var(--color-divider);position:relative}
.slot{width:100%;aspect-ratio:16/10;display:flex;align-items:center;justify-content:center;text-align:center;padding:12px;background:var(--color-surface);color:color-mix(in srgb,var(--color-text) 45%,transparent);font-size:11px;letter-spacing:.06em;text-transform:uppercase;line-height:1.5}

/* ── case-study page scope (narrower measure, tighter rhythm) ── */
.cs .wrap{max-width:1080px}
.cs .tw-nav{max-width:1080px}
.cs .sec{padding-block:calc(2.4*var(--lead))}
.cs .sec-h{font-size:clamp(26px,3.8vw,44px);line-height:1.04;margin:0 0 8px}
.cs .foot{padding:calc(1.6*var(--lead)) 0;font-size:12.5px;color:color-mix(in srgb,var(--color-text) 60%,transparent)}
.cs .cs-hero .lede{max-width:60ch}
.cs .callout p:last-child{margin-bottom:0}
.cs .single{max-width:900px}

/* ── mobile hardening ─────────────────────────────────────── */
.wrap{width:100%}
@media(max-width:520px){
  .compare{grid-template-columns:1fr}     /* before/after stack instead of two thumbnails */
  .cmp-cap{font-size:11.5px}
  .tiles{gap:14px}
  .tile{width:calc(33.333% - 10px)}
  .proj-head h3{font-size:clamp(22px,7vw,30px)}
  .go{font-size:14px}
  .proj-foot{gap:10px 14px}
}
@media(max-width:380px){
  .tile{width:calc(50% - 7px)}
}
.go,.tw-jump a,.tw-brand{overflow-wrap:anywhere}

/* stat cells on phones */
@media(max-width:560px){
  .stats>div{padding:16px}
  .stats .n{font-size:26px}
  .stats .l{margin-top:6px;font-size:13px}
}

/* ── logo tiles ───────────────────────────────────────────── */
.mono.has-logo{padding:12px;background:var(--color-bg)}
.mono.has-logo img{width:100%;height:100%;object-fit:contain;display:block}
.tile:hover .mono.has-logo{border-color:var(--color-accent);background:var(--color-accent-100)}
@media(max-width:520px){.mono.has-logo{padding:9px}}

/* third status: audit / SEO engagements on sites I didn't build */
/* background resets the dark .audit CTA-band rule, which this shares a name with */
.status.audit{color:var(--color-accent-700);background:none}
.status.audit .box{background:linear-gradient(135deg,currentColor 0 50%,transparent 50%)}