Home page — four aesthetic directions
Four looks for the new Archimage home page, each shown on desktop and mobile. The logo stays exactly as it is. Have a wander through all four and see which one feels most like Archimage to you — atmospheric and magical, light and refined, bold and playful, or rooted in the storefront itself. There's no wrong answer; pick the one you'd want to walk into.
Dark & mystical. Leans all the way into the neon-purple-on-black logo — atmospheric, magical, after-hours. Ornate Cormorant headings glow against a near-black violet.
THE Monroe Avenue Destination
An eclectic department store in microcosm — a remarkable diversity of unusual merchandise, with a little something for everyone. Forty years and counting.
Store interior — wide,
warm, treasures everywhere
Monroe Ave storefront
at dusk
The anchor store of Rochester's most storied block.
Monroe Avenue is a thoroughfare of commerce and culture like no other in Rochester — the hip alternative destination for the kind of shopping you'd look for in NYC or Toronto. Over four decades, Archimage became its anchor. We've never forgotten what the Avenue has been for us.
Explore the Departments
View all 16 →Rochester, NY 14607
| Mon–Fri | 11am – 7pm |
| Saturday | 10am – 6pm |
| Sunday | 12pm – 5pm |
668 Monroe Ave
Join the list
Infrequent emails — including first word on our Once-A-Year Storewide Sale. Your address stays confidential.
THE Monroe Avenue Destination since 1983
THE Monroe Avenue Destination
An eclectic department store in microcosm — a little something for everyone, for 40+ years.
Explore the Departments Plan a Visit →Store interior
(n.) a great magician · “AHR-ki-mahj”
Explore the Departments
Rochester, NY 14607
Join the list
Once-A-Year Storewide Sale & more.
THE Monroe Avenue Destination since 1983
Light, airy & editorial. Warm cream paper, deep aubergine ink, a whisper of gold and plum. Refined modern boutique with vintage soul — the logo reads as a hand-lettered sign on the page.
THE Monroe Avenue Destination
A highly compact, alternative department store — fitting a remarkable diversity of unusual merchandise into less than 3,000 square feet. An eclectic department store in microcosm.
The anchor of Rochester's most storied block.
Monroe Avenue is a thoroughfare of commerce and culture like no other in Rochester — the hip alternative destination you'd expect to find in NYC or Toronto. Over four-plus decades, Archimage became its anchor store.
We first opened in 1983 and, relying on word of mouth alone, we're not afraid to say we're very good at what we do.
Storefront on
Monroe Ave
Explore the Departments
View all 16 →Rochester, NY 14607
Once-A-Year Storewide Sale
Infrequent emails. Your address stays confidential.
THE Monroe Avenue Destination since 1983
THE Monroe Avenue Destination
An eclectic department store in microcosm — a little something for everyone.
Explore the Departments Plan a Visit →Store interior
(n.) a great magician · “AHR-ki-mahj”
Explore the Departments
Rochester, NY 14607
Join the list
Once-A-Year Storewide Sale & more.
THE Monroe Avenue Destination since 1983
Playful & maximalist. Bold color blocks — aubergine, terracotta, teal, mustard — collaged like the crammed-with-treasures store itself. High-contrast DM Serif headers and sticker-style badges. Fun, characterful, unmistakably Archimage.
THE Monroe Avenue Destination
A little something for everyone — a remarkable diversity of unusual merchandise packed into one unforgettable store.
Store interior —
color & abundance
Storefront on the Avenue
The anchor of Rochester's most storied block.
Monroe Avenue is a thoroughfare of commerce and culture like no other — the hip alternative destination you'd look for in NYC or Toronto. Forty-plus years in, Archimage is its anchor store. We've never forgotten what the Avenue has been for us.
Explore the Departments
View all 16 →Rochester, NY 14607
Storewide Sale, first.
Infrequent emails. Kept confidential.
THE Monroe Avenue Destination since 1983
THE Monroe Avenue Destination
A little something for everyone.
Explore the Departments Plan a Visit →The anchor of the Avenue.
Monroe Ave's hip alternative destination — and Archimage is its anchor store, 40+ years on.
Explore the Departments
Rochester, NY 14607
Storewide Sale, first.
Infrequent emails, kept confidential.
THE Monroe Avenue Destination since 1983
Rooted in the building itself. Borrows the storefront's own palette — rose brick, cream stone cornices, sea-green awnings — for a heritage, landmark feel. The address "668" becomes a brass plate; awning stripes thread through the page. A love letter to the corner of Monroe Ave.
THE Monroe Avenue Destination
Anchored in the same storied storefront for 40+ years — an eclectic department store in microcosm, with a little something for everyone.
The 668 Monroe Ave building —
Victorian brick, teal awnings,
shot from across the street
The shop in the early days
One block. The whole story of Rochester's hip alternative.
Monroe Avenue is a thoroughfare of commerce and culture like no other in Rochester — the kind of shopping you'd look for in NYC or Toronto. Archimage began as a single storefront in 1983, then took over the two beside it to fill the entire ground floor.
Four decades on, we're the anchor of the block — and we've never forgotten what the Avenue has been for us.
Explore the Departments
View all 16 →Rear parking off Oxford St
Join the list
Infrequent emails — first word on the Once-A-Year Storewide Sale. Your address stays confidential.
THE Monroe Avenue Destination since 1983
THE Monroe Avenue Destination
The same storied storefront for 40+ years — a little something for everyone.
Explore the Departments Plan a Visit →The 668 building
(n.) a great magician · “AHR-ki-mahj”
The early days
The anchor of the block.
One storefront in 1983 became three — the whole ground floor — and the heart of Monroe Ave's hip alternative ever since.
Explore the Departments
Join the list
Once-A-Year Storewide Sale & more.
THE Monroe Avenue Destination since 1983