Should each flooring type get its own page?

Yes, if you sell more than one. Someone looking for hardwood refinishing and someone pricing luxury vinyl are different customers searching different words. Each type gets its own page and its own photos.

I get all my work through Facebook. Do I still need a site?

Facebook reaches people who already know you. A site is what shows up when a stranger searches for carpet removal or floor refinishing in your town. Your Facebook photos can fill the gallery on day one.

Do I need an estimate form or is a phone number enough?

It depends how you take work. If you answer the phone and texts all day, tap to call and text is better than a form nobody checks. A showroom with office staff can use an in-home estimate form.

Flooring websites · Rochester, NY

Websites for flooring companies

People buy a floor with their eyes. They want to see finished rooms, know what materials you carry, and book someone to come measure. I've built for an installer, a showroom and an epoxy floor company, and each one needed a different site.

See what's holding my site back (585) 205-8684

Free, back in one business day, and you keep the findings either way.

Proof

Three flooring sites, three jobs

Big D Floors, Irondequoit

bigdfloors.com before: a registrar placeholder page reading We're under construction

The Big D Floors build: hardwood running through a Rochester home, with the phone number and a free estimate call above the fold

An installer who got every job through Facebook, with a domain that showed a placeholder page. I built a phone-first site: tap to call and text from anywhere, four services, a gallery of their finished floors, the stain colors they carry, and the nine counties they drive to. In progress with the owner.

Quality Carpet & Linoleum, Rochester

A family showroom open since 1971 that sells carpet, hardwood, tile and vinyl. Their site needed the opposite of Big D's: several pages, real showroom and install photos, a wall of the brands they carry, and in-home estimate forms. In progress.

Wolfpack Resin, Connecticut

The Wolfpack Resin site, led by a hand-poured metallic epoxy floor

Hand-poured metallic, flake and quartz floors. Every floor is one of a kind, so the site is led by big photos, a section per finish, and a way to commission a custom floor. Live at wolfpackresin.com.

Visit Wolfpack Resin → See all the work →

What a flooring site needs

Built around the finished floor

A gallery of your floorsBig, clear photos of rooms you finished. This is what sells the job, so it gets the most space.
A page per floor typeHardwood, carpet, tile, vinyl, refinishing or epoxy. Each is its own search, so each gets its own page.
What you carryBrands, stain colors or finishes, listed plainly so people can narrow down before you visit.
The way you take workTap to call and text for an installer who's on job sites all day. An in-home estimate form for a showroom with staff.
The area you coverThe counties and towns you drive to, on the page, so people know you'll come to them.

Common questions

What flooring companies ask

A page for each flooring type?Yes, if you sell more than one. Hardwood refinishing and luxury vinyl are different customers searching different words.
All my work comes from Facebook. Do I need a site?Facebook reaches people who already know you. A site is what a stranger finds when they search. Your Facebook photos can fill the gallery on day one.
Form or phone number?Whichever you actually answer. If you live on your phone, tap to call and text beats a form nobody checks.

Builds start at $1,500, paid once, and you own the site. Every price is on the pricing page.