Monty's Concrete LLC
A 20-year Rochester concrete contractor was paying $360 a month for a site that still had “Empty Page” in the navigation — and the platform owned her website, her leads, her customer list and her domain. I rebuilt all of it as something she owns.
Twenty years of work, behind a template nobody finished.
Monty's has poured concrete across Monroe County for two decades, and the website said none of it. The About page read “Coming Soon.” A nav item was literally called “Empty Page.” Unedited builder placeholder text — “Write a description for this list item…” — was live on the public site. Every service, from driveways to sealing, shared one URL, so none of them could rank for its own search, and there was no structured data at all for Google to read. Underneath it, the platform bundled the site, the lead inbox, the customer database and the domain registration into one monthly bill, which is exactly what makes leaving expensive.
Thirty-five pages, each one earning its own search.
- Seven pages became thirty-fiveSplit by service and by town — fourteen town pages written individually rather than spun from a template — each with its own title, description, canonical and FAQ schema.
- A full schema layer where there had been noneGeneralContractor, Service, FAQPage and BreadcrumbList, with twenty-nine towns declared in
areaServed, so Google and the answer engines can actually read the business. - The migration off the platform, not just the site1,522 customer records exported and rebuilt into a contractor CRM, lead routing rewired so estimate requests land where work gets quoted, seven old URLs mapped to 301s, GA4 she owns, and the domain registration untangled from the old vendor.
- A second market built into the same codebaseWhen Monty's expanded to Polk County, Florida, the Florida side shipped as its own service and town pages inside one deployment — cross-linked, separately canonicalised, at a fraction of the cost of a second website.
A business that owns its own front door.
Nine in ten visitors arrived from a service search rather than the business name, the site went from surfacing for a handful of searches to roughly a thousand distinct ones, and reviews grew from 16 to 25 while holding 4.8★. The full breakdown has the ranking table, the migration economics and the Florida expansion.